DELL PASS LOYALTY PROGRAM
Dell Pass was an ultimate membership program for Dell customers in Vietnam. It was no longer a warranty card, Dell Pass offered special discounts and free services for Dell members at more than 300 stores including coffee shops, mini marts, restaurants, tours, etc.
Broadcast Communications designed, settled and connected Dell partners to run Dell Pass loyalty program. Dell Pass helped Dell to gain the best-selling laptop and the best after sale IT services in Vietnam.