DELL PASS LOYALTY PROGRAM
Dell Pass was an ultimate membership program for Dell customers in Vietnam. It was no longer a warranty card, Dell Pass offered special discounts and free services for Dell members at more than 300 stores including coffee shops, mini marts, restaurants, tours, etc.
Broadcast Communications designed, settled and connected Dell partners to run Dell Pass loyalty program. Dell Pass helped Dell to gain the best-selling laptop and the best after sale IT services in Vietnam.
Being the favorite agency for the world’s largest companies in the computer industry is probably the most successful achievement of Broadcast Communications. We have been working closely with Dell since the company officially stamped it foot in the Vietnam market in 2009.
We are proud to be a very active and professional agency that goes hand-in-hand with Dell in overcoming many challenges in the beginning and subsequently becoming the best-selling company in Vietnam. We have been working with Dell through many projects from concept creative, integrated marketing campaigns, public relations management, corporate social responsibility, loyalty and digital programs, events organizing and social media services.
